About Me

Steven Frischling
Live: HVN
Contact Me

Steven Frischling, aka: Fish, is globe hopping professional photographer, airline emerging media consultant working with large global airlines and founder of The Travel Strategist. Fish has racked up more than 1,000,000 miles since he started to track his mileage in 2005.

Fish's travel tends to be less than leisurely, including flying from New York to Basrah, Iraq, for six hours; Hong Kong for eight hours, Kuwait City for two hours and traveling around the world in 3.5 days to shoot a series of photo assignments in 4 cities and 4 countries on 3 separate continents.

Fish grew up at the end of New York's JFK International Airport's Runway 4R/22L, which probably explains his enjoyment of watching planes, fly overhead. When not shooting photos or traveling Fish designs camera bags, hones is expertise on airline security and spends his time at home cheering for the Red Sox with his 3 kids 102 yards from the ocean.

In Flight Service At 30,000 feet … how passengers see it

Airline passengers often complain that airlines offer them increasingly few options in flight and that airlines are disconnected from passengers needs.   Whether or not airlines are in fact how passengers perceive them is not relevant … because sometimes we just need to laugh at the whole travel experience.


I have to credit Jon Norris, Executive Director of Important Things That Have To Get Done at the Airline Passenger Experience Association (APEX) for bringing this video to my attention.


Sit back, relax, put your tray table down and decide whether you’d like Beef or Cow for your meal.


Happy Flying!




2 Responses

  1. Thank you!!!! This so needed to be written!

  2. This reminds me of a flight attendant who blogged about changing the wording of the inflight meal options depending on how many there are left (to make them sound more or less appetizing)… Just genius when you think about it!

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