marketing

Tag Archives for marketing.

British Airways’ Travel Choose Your Own Adventure Video … check this out …

As kids many of us probably remember reading the Choose Your Own Adventure series of books. The ability to change the direction of a story, or the out come of a moment, intertwined with our learning to read, comprehend and most importantly learn that our destiny is in our hands.   Travel is like a…

Continue Reading »

The new American Airlines paint job … yay or nay?

American Airlines will officially unveil its new aircraft livery in 15 minutes, at 9:00am CST, replacing their decades old classic livery … change can be good or bad.   What is your opinion of the airline’s new livery?     Happy Flying!   @flyingwithfish

Continue Reading »

American Airlines’ New Branding … You Saw It Here First!

In just 30 minutes American Airlines will officially reveal its new branding, logo and livery, replacing its classic branding we have all come to know over the past few decades.   But why wait those long 30 minutes when I can reveal to you the airline’s new branding logo, font and imagery right now?  …

Continue Reading »

Is This Potential Air India Ad For New York Too Offensive?

Sex sells, this has been known since the dawn of modern advertising.   Airlines and travel companies use images of attractive people on beaches or ski slopes in their marketing, display images of attractive cabin crew on billboards and some airlines are racier then others … but few cross the line. The airlines that do cross…

Continue Reading »

Gulf Air Goes Straight For Its Passengers Hearts

Gulf Air, Bahrain’s national flag carrier, has facing some significant hurdles recently. On the heals of Gulf Air dealing with financial troubles, an inability to break free of government funding as intended, increased competition in the region and route restructuring, Bahrain has been rocked by political unrest, riots and a public violent divide as citizens…

Continue Reading »

What’s Flying With Fish About? – A Note To Marketing Pros

I feel almost funny writing “So What Is Flying With Fish About?” more than six years after I first created what would become the Flying With Fish you see here today.  I feel compelled to address what exactly Flying With Fish covers for two reasons. The first reason is that this blog is receiving a…

Continue Reading »

Pan Am : The World’s Most Experienced Airline

As I read a stream of press releases, marketing content and view promotional material created by the remaining legacy airlines in the United States I often find myself viewing their materials and realizing that I can mix-n-match airline names and the content because the airlines have forgotten how to spark traveller imagination. Airline travel is…

Continue Reading »

San Francisco International Airport Takes On “The Other Airport”

Most people never give a second though to an airport as a business, airports are seen as a building or series of buildings that planes come & go from. In reality airports are businesses and competition can be brutal for passengers dollars and airline revenue fees. Airports need to advertise themselves, differentiate themselves and create…

Continue Reading »

Southwest Airlines Responds To Air New Zealand’s Challenge … prepare to laugh

14/12/2009 –  Southwest Airlines Responds To Air New Zealand’s Challenge … prepare to laugh Lets rewind three months to an unusual moment in airline marketing history when Air New Zealand challenged Southwest Airlines to ‘take it off’ in a public video, which I wrote about here – 15/09/2009 – Air New Zealand Calls Out Southwest…

Continue Reading »