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24/04/2009 – …and the winners of the top Freddie Awards for hotels and airlines are….
Throughout the evening I had the pleasure of providing the running ‘colour commentary,’ live online, with fellow travel writer Marshall Jackson, who write the popular blog Marshall Jackson on Travel. During the evening Marriott Hotels’ ‘Rewards’ program and Alaska Airlines’ ‘ Mileage Plan’ received so many awards I literally ran out of things to say about them!
At the end of the evening the top program winners in The Americas were no surprise. With 301,491 votes cast for the top airline loyalty program of the year went to Alaska Airlines; and with 354,759 votes cast the top hotel loyalty program was awarded to Marriott Hotels.
For the best loyalty program of the year in the Japan, Pacific, Asia, Australia (JPAA) market 103,973 frequent travels cast their ballots and top honours were awarded to Virgin Blue and Starwood Hotels.
It is clear that in the EMEA and JPAA markets Sir Richard Branson’s Virgin airline brand and the Starwood Hotels brand of hotels have the magic touch! With Virgin and Starwood Hotels taking top program of the year honours in two of the three global sectors they are certainly forces to be reckoned with!
Throughout the evening I provided my running commentary from British Airways’ Terraces Lounge, at JFK International Airport’s Terminal 7 in New York. I’d like to thank British Airways and the staff at the Terraces Lounge for their help and excellent support throughout the evening. Being among travellers and speaking with travellers directly while providing my commentary certainly made my job easier and also added to the content I was able to provide throughout commentating on the 21st Annual Freddie Awards!
Below is a photo of me at work in the British Airways’ Terraces Lounge during the 21st Annual Freddie Awards. One computer was for commenting, the other was for tracking winners and quickly researching information to keep the comments rolling.