British Airways can trace its logo and call sign, Speedbird, back to Imperial Airways which first flew in 1924, and its complete history back to Aircraft Transport & Travel Ltd‘s first commercial flight between Britain and Paris’ Le Bourget Airport on the 15th of July 1919.
Now, as British Airways looks back at a history longer than any other airline on the planet, the airline has launched a new all encompassing campaign around four simple words found on the company’s coat of arms, which was awarded to the airline by the Royal Heralds and the College of Arms, in January 1975 To Fly.To Serve.
As this £20,000,000 campaign kicks off the airline has launched a long form commercial that takes viewers through the entire history of British Airways with story telling suited for a film, but packed into a 1 minute 30 second commercial.
British Airways has often upped the ante for its competitors, in route network, on board service, Concorde … and now in its visual and story telling marketing.
Take a moment to watch the history of British Airways pass before your eyes. If this campaign does not inspire you to travel … nothing will.
When you’re done being drawn into British Airways’ history, take few moments to check out the history of British Airways’ fleet in the video just below the To Fly. To Serve commercial.