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WestJet Takes Customer Engagement To A New Level with #WestJet

What can one say about Canada’s WestJet?  The airline is expanding. The company’s corporate culture is unique. The brand image is based on being helpful, transparent and lighthearted.  The message is often unexpected, off the cuff and just brilliant.   I have previously written about WestJet’s use of Twitter and WestJet’s brilliant April Fools videos,…