herb kelleher

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Southwest Airlines Responds To Air New Zealand’s Challenge … prepare to laugh

14/12/2009 –  Southwest Airlines Responds To Air New Zealand’s Challenge … prepare to laugh Lets rewind three months to an unusual moment in airline marketing history when Air New Zealand challenged Southwest Airlines to ‘take it off’ in a public video, which I wrote about here – 15/09/2009 – Air New Zealand Calls Out Southwest…

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Air New Zealand Calls Out Southwest Airlines To “Take It Off”

Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 15/09/2009 – Air New Zealand Calls Out Southwest Airlines To “Take It Off” Back in May of this year I wrote about Air New Zealand’s new advertising campaign and in-flight safety video created with staff, and the CEO, wearing nothing by body paint. You can read this post here: 12/05/2009…

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