6/2/2010 – An Airline Ad Gone Wrong Advertising by nature is intended to catch your attention. Airlines, and all businesses, create a brand presence to attract consumers. Through branding businesses create slogans, themes, concepts and ads for different venues, different mediums and different target demographics. None of this is new, none of this is not…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 9/10/2009 – American Airlines’ New “Black Atlas” Social Media Site…Why? On October 15th 2009 American Airlines is set to repeat its own history with the launch of a social media site dedicated to the “Black Traveller.” The new social media site, Black Atlas, is the follow up to the ill-fated…
Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 08/09/2009 – Guess who co-authored the “First comprehensive Guide to Airline Social Media strategies” …well the full headline from the Centre for Asia Pacific Aviation as of right now is “First comprehensive Guide to Airline Social Media strategies released” Still taking a guess at who co-authored it? If you guessed…
Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 11/08/2009 – Can An Airline Build Brand Loyalty Through Being Nice To Kids? Yes! This post is less about the business of how airlines perform targeted marketing and more about how an airline is covering its bases to start their branding young. Years ago when I was a kid, airlines…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 5/06/2009 – CROSS-OVER POST FROM SIMPLIFLYING : How can an airline brand survive a disaster? Lessons from the Air France 477 crash With the news of Air France Flight 447’s crash dominating international news for the past few days, today’s cross-over post from Shashank Nigam’s Simpliflying blog is his take…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 21/05/2009 – CROSS-OVER POST FROM SIMPLIFLYING : Why Airlines Must Understand That Social Media Is Like A BBQ Thee have been quite a few times when Shashank Nigam’s Simpliflying and my Flying With Fish have written about similar topics on the same day, or days apart. As I regularly read…
Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 20/05/2009 – Airlines & Twitter : 10 Ways Airlines Can Succeed & Drive Business Businesses are engaging in ‘social media’ at a breakneck pace, but how many are using these tools effectively? Yesterday JetBlue Airways and Southwest Airlines sat down together at the annual Media Relations Summit in New York…
Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 21/04/2009 – Airlines That Embrace Twitter & Why It Can Be A Valuable Tool For Them –DUE TO THE NUMBERS ON TWITTER CHANGING CONSTANTLY ALL INFORMATION IS VALID AS OF 12:04PM EST (GMT -5) ON 22-APRIL-2009– With airlines continuing to lose money, the global economy in decline and competition for…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 15/04/2009 – The Passenger Experience Can Create Friendly Skies Or Unfriendly Skies This morning I found an interesting story on The Consumerist, by way of a fantastic airline industry blog Shashank Nigam’s SimpliFlying (www.simpliflying.com). This story details how a woman and her boyfriend were trying to catch a United Airlines…
