The last time I wrote about Hello Kitty was in early 2008, three years into Eva Air’s operation of its two Hello Kitty themed Airbus A330-203s, which the airline then retired in 2009 … much to the disappointment of my kids who never had the opportunity to enjoy the Eva Air Hello Kitty experience. …
As I read a stream of press releases, marketing content and view promotional material created by the remaining legacy airlines in the United States I often find myself viewing their materials and realizing that I can mix-n-match airline names and the content because the airlines have forgotten how to spark traveller imagination. Airline travel is…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 9/10/2009 – American Airlines’ New “Black Atlas” Social Media Site…Why? On October 15th 2009 American Airlines is set to repeat its own history with the launch of a social media site dedicated to the “Black Traveller.” The new social media site, Black Atlas, is the follow up to the ill-fated…
Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 08/09/2009 – Guess who co-authored the “First comprehensive Guide to Airline Social Media strategies” …well the full headline from the Centre for Asia Pacific Aviation as of right now is “First comprehensive Guide to Airline Social Media strategies released” Still taking a guess at who co-authored it? If you guessed…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 11/06/2009 – CROSS-OVER POST FROM SIMPLIFLYING : Three lessons in customer service for airline brands, from Ron Kaufman This weeks’ Cross-Post from Shashank Nigam’s Simpliflying is an interesting view of three lesson airlines can learn from customer service. I found this entry on Simpliflying very interesting. Happy Flying! Three lessons…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 5/06/2009 – CROSS-OVER POST FROM SIMPLIFLYING : How can an airline brand survive a disaster? Lessons from the Air France 477 crash With the news of Air France Flight 447’s crash dominating international news for the past few days, today’s cross-over post from Shashank Nigam’s Simpliflying blog is his take…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 21/05/2009 – CROSS-OVER POST FROM SIMPLIFLYING : Why Airlines Must Understand That Social Media Is Like A BBQ Thee have been quite a few times when Shashank Nigam’s Simpliflying and my Flying With Fish have written about similar topics on the same day, or days apart. As I regularly read…
Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 20/05/2009 – Airlines & Twitter : 10 Ways Airlines Can Succeed & Drive Business Businesses are engaging in ‘social media’ at a breakneck pace, but how many are using these tools effectively? Yesterday JetBlue Airways and Southwest Airlines sat down together at the annual Media Relations Summit in New York…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 12/05/2009 – Air New Zealand’s New Ad Hides Nothing As the competition for traffic Down Under increases established carriers have watched new carriers pop up, watched as ambitious carriers have begun domestic services in foreign countries and have certainly stepped up their advertising campaigns. Air New Zealand lead the pack…
Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 21/04/2009 – Airlines That Embrace Twitter & Why It Can Be A Valuable Tool For Them –DUE TO THE NUMBERS ON TWITTER CHANGING CONSTANTLY ALL INFORMATION IS VALID AS OF 12:04PM EST (GMT -5) ON 22-APRIL-2009– With airlines continuing to lose money, the global economy in decline and competition for…
