After being noticeably absent for the past few weeks from Flying With Fish as I focused primarily on aviation security stories I am happy to bring back the iPad App of the Week series. I ‘ve missed writing the Apps of the Week … so hopefully I’m done being side tracked for now. I am…
KLM Royal Dutch Airlines has been a leader in using social media in creative ways for quite some time … at times to far ahead of the curve … but presently they’re using the tools they have available to push the boundaries of traditional customer interaction. This time around KLM took a bet via Twitter…
I feel almost funny writing “So What Is Flying With Fish About?” more than six years after I first created what would become the Flying With Fish you see here today. I feel compelled to address what exactly Flying With Fish covers for two reasons. The first reason is that this blog is receiving a…
As I read a stream of press releases, marketing content and view promotional material created by the remaining legacy airlines in the United States I often find myself viewing their materials and realizing that I can mix-n-match airline names and the content because the airlines have forgotten how to spark traveller imagination. Airline travel is…
Today The Boston Globe (full disclosure I have shot countless assignments for the Boston Globe over the past 17 years) had an interesting article online entitled “Top 10 US Airports On Twitter.” The Boston Globe’s view of the top airports using Twitter is strictly based upon follower numbers, not actual interaction from the airport back…
The following post is a cross-post from SimpliFlying’s blog. Since the start of the Icelandic Volcanic Ash Cloud crisis I have been working with Shashank Nigam, founder of SimpliFlying, to study the ways in which airlines have utilized social media during the string of travel disruptions. Some leveraging of social media by airlines has been…
15/12/2009 – British Airways Christmas Strike Looms The news dominating the airline industry the past few days is clearly that British Airways’ cabin crew has voted to begin a 12 day strike on the 22nd of December. The damage to British Airways should this strike commence may be far greater than stranding an estimated 910,000…
14/12/2009 – Southwest Airlines Responds To Air New Zealand’s Challenge … prepare to laugh Lets rewind three months to an unusual moment in airline marketing history when Air New Zealand challenged Southwest Airlines to ‘take it off’ in a public video, which I wrote about here – 15/09/2009 – Air New Zealand Calls Out Southwest…
Web: www.thetravelstrategist.com — E-Mail: fish@flyingwithfish.com 19/11/2009 – Airline Executives, Social Media & E-Mail Reply-All Blunders Back in the summer of 2007 Ben Baldanza, the CEO of Spirit Airlines, came to gain some notoriety for accidentally sending an internal e-mail regarding a disgruntled passenger to the passenger directly rather than only to the company’s internal corporate…
Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 18/11/2009 – Flying With Fish on Dear Sky Steward Talk Radio Show Today has been an interesting day for Flying With Fish. This morning started off with a 1-hour appearance on a live-broadcast show discussing converging trends in the airline industry and this evening finished up appearing as a guest…
