swa

Southwest Airlines & Lessons In Social Media Crisis Communications

Media relations and corporate communications are a 24/7/365 cycle. No one knows when an incident will occur, but when one does occur companies must be ready to react, especially an airline.   On the 6th of July 2013 Asiana Flight 214 landed short at San Francisco International Airport, breaking the tail off of the Boeing…

The First Day Of School : Three Southwest Airlines Lunch Boxes Take Off

Web: www.twitter.com/flyingwithfish — E-Mail: fish@flyingwithfish.com 31/08/2009 – The First Day Of School : Three Southwest Airlines Lunch Boxes Take Off Three weeks ago I wrote of my kids excitement of coming home to a FedEx package from Southwest Airlines containing new lunch boxes for the boys. You can read about the excitement, and see the…